Triathlete Magazine Names Blackburn Motivator
To Top Tech Gear List

Blackburn and Triathlete Magazine To Hold Motivator Giveaway Contest

(SALT LAKE CITY, UT March 23, 2001)- Triathlete Magazine, the leading multisport monthly publication, has named the Exerscape-equipped™ Blackburn™ Motivator™ Interactive Real Video Training System™ to its list of Top Tech Gear. The Top Tech Gear article is featured in the April, 2001 issue of Triathlete Magazine. In conjunction with the parallel launch of the new Triathletemag.com website, powered by Active.com, Blackburn and Triathlete Magazine are giving away a free Motivator to visitors that sign up before May 31, 2001.

April, 2001 Triathlete Magazine

Blackburn Motivator is the first product based on the patented Exerscape™ physio-interactive™ video technology invented by IXR Corp. Exerscape smoothly varies the video speed under the control of the wheel speed. As you pedal faster, you go faster. The included DVD ROM features 18 rides, a total of over three hours of full screen video, filmed on location in Moab, Monterey, Paris-Roubaix, and the Tour de France. Workout data is automatically monitored and saved for review. The Exerscape.com Web database will enable users to share their workout information with coaches, rehabilitation specialists, and others. The Motivator system requires a DVD PC with Windows 98 or better, a minimum of 350 MHz, 32 Mb RAM, and 10 Mb free disk space. An Internet connection is required to utilize the Exerscape.com Web database feature. More information may be found on the trainers page of the Blackburn website at www.blackburndesign.com.

To capture Exerscape's high-quality video double-Emmy winning cinematographer Tom Grissom rode a motorcycle while wearing a helmet camera behind Olympic medalist Susan DeMattei, professional mountain bike racer Carmen Richardson, and 1999 US Professional Champion Marty Jemison. Visually stunning, Exerscape mentally transports users to beautiful places and famous races, controlling the video speed by pedaling faster or slower. Future versions will dynamically control the resistance level, based on the presence of hills in the video. A growing library of WebDVD titles will follow at a $40 price point.

IXR's breakthrough Exerscape technology provides an unmatched level of realism by seamlessly varying the video rate of high-quality MPEG2 DVD video. As Jim Taylor, noted author of "DVD Demystified", stated"Exerscape is an unparalleled advancement of stunning simplicity." Originally conceived of and invented by IXR founder Bruce Ewert, DVD Live™ enables high-quality digital video speed to be manipulated at will. Mr. Ewert, with his Speilbergian resemblance and varied sporting and technologic background, notes "this is just the first step of where we want to take users as we continue to push the frontiers of realistic POV capture and user-driven displays, with real-time Internet connectivity!"

IXR, Inc. is a private software development company based in Salt Lake City, Utah. Based in Santa Cruz, California, Bell Sports is one of the largest accessory companies in the bicycle industry with over $210 million in 1998 sales. Blackburn is one of a family of high-quality brands, including Bell, Giro, Rhode Gear and Vistalite. Motivator and Digital Interactive Real Video Training System are trademarks of Bell Sport. Exerscape, physio-interactive and RIDE.moab are trademarks of IXR Corp. Windows 98 is a trademark of Microsoft.

-end-