Blackburn Motivator Theater
A Hit At Interbike 2000

New Interactive Fitness Product
Combines DVD And Cycling

(Las Vegas, NV, Sept. 27, 2000)-The now shipping Blackburn Motivator Interactive Real Video Training System was recently featured at Interbike 2000 in Las Vegas. Pro cyclists Marty Jemison, USPS, Burke Swindlehurst, Navigators, and Odessa Gunn, Timex, took turns demonstrating the exciting interactive real video graphics to retail shop owners and both print and online press. Riding their own race bikes mounted on a Blackburn Defender Mag Trainer, they displayed the Exerscape physio-interactive video on a 52-inch screen in the Motivator Theatre.

Attendee test riding the Motivator, on the Paris-Roubaix segment.

Attendees then got a chance to ride the Motivator themselves, spinning through Moab's Canyonlands National Park or blasting over the cobbles of Paris-Roubaix. Some customers even came back with riding shorts for longer test rides, trying several segments of the eighteen rides, of over three hours of video included on the first DVD.

The Blackburn Motivator Interactive Real Video Training System is the first product based on the new patented Exerscape™ variable rate digital video technology invented by IXR Corp. Exerscape smoothly varies the video speed under the control of the wheel speed. As you pedal faster, you go faster through the helmet cam video filmed on location. Self-selected music, played from the Internet or a CD, enhances the Exerscape experience. Workout data is saved for review. The Exerscape.com Web database will enable users to share their workout information with coaches, rehabilitation specialists, and others. The Motivator is now for sale at Blackburn dealers for a suggested retail price of $399. For dealer information or to order for resale please call 1-831-457-4476. To order for end use, at home or in a club, call 1-877-754-7428 (1-801-944-8038 in Utah) or visit altacam.com.

The included DVD contains over three hours of MPEG2 video filmed on location on and around the White Rim Trail through Canyonlands National Park. Mr. Grissom captured the best parts of this world-famous 106-mile trail, riding a motorcycle behind Olympic medalist Susan DeMattei and professional mountain bike racer Carmen Richardson. Visually stunning, the included Motivator DVD mentally transports users to Canyonlands as they ride through the desert cliff, controlling their speed by pedaling faster or slower. Bonus footage includes 1999 US Professional Champion Marty Jemison riding and racing in the Monterey area, and actual racing footage from the last ten years of Paris-Roubaix Classic. Future versions may dynamically control the resistance level, based on the presence of hills in the video. A growing library of WebDVD titles will feature famous races and beautiful places.

IXR's breakthrough Exerscape™ technology provides an unmatched level of realism by seamlessly varying the video rate of high-quality MPEG2 video. As Jim Taylor, noted author of "DVD Demystified", stated, "Exerscape is an unparalleled advancement of stunning simplicity." Originally conceived and invented by IXR founder Bruce Ewert, Exerscape™ enables high-quality digital video speed to be manipulated at will. Mr. Ewert, with his Speilbergian visage and varied sporting and technologic background, notes "this is just the first step of where we want to take users as we continue to push the frontiers of realistic POV capture and user-driven displays, with real-time Internet connectivity!"

IXR Corp. is a private software development company based in Salt Lake City, Utah. Blackburn Design is one of the family of high-quality brands, including Bell, Giro, Rhode Gear and Vistalite, of Bell Sports, one of the largest helmet and accessory companies in the bicycle industry with over $210 million in 1998 sales. Motivator and Interactive Real Video Training System are trademarks of Bell Sports. Exerscape, Exerscape-equipped, physio-interactive and RIDE.moab are trademarks of IXR Corp. Windows 98 is a trademark of Microsoft.

-end-